Why Shred Shades?

Step into the thrilling journey behind Shred Shades, a vibrant company born from the fiery spirit of a skater, snowboarder, and adventure seeker. With an unwavering love for action sports and the great outdoors, I embarked on this exhilarating path after experiencing my fair share of ups and downs in the world of clothing companies.

There were moments when I contemplated giving up, even when it came to our very own sunglasses. But deep within, I knew that my destiny was intertwined with the action sports industry. So, I persevered. As a small-town kid with no prior business knowledge, I started the slow and steady climb towards shaping Shred Shades into the incredible brand it is today.

In the beginning, sunglasses were merely a means to make a quick buck by reselling affordable shades. However, it didn't take long for me to realize the crucial role sunglasses played in protecting our eyes from the elements. Memories flooded back of my snowboarding days, when I never wore goggles or sunglasses, despising the way they felt. Consequently, I suffered from sunburnt eyes due to the relentless snow glare, and even on cloudy days, my eyes were left scorched.

The epiphany struck me like a bolt of lightning—sunglasses were more than just a fashion accessory; they were vital for eye health. That realization became the fuel that kept us going, refusing to stray from our mission. Shred Shades became synonymous with unrivaled eye protection, ensuring that adventurers and thrill-seekers could pursue their passions without compromising their vision.

Our journey continues to be driven by this unwavering commitment. We remain dedicated to crafting top-tier sunglasses that not only shield your eyes from harmful rays but also elevate your style to new heights. We know firsthand the importance of preserving your vision, and that's why we pour our hearts and souls into every pair of shades we create.

Join us on this never-ending adventure as we push boundaries, explore uncharted territories, and redefine the very essence of eyewear. Together, let's celebrate the union of thrilling action sports and uncompromising eye protection. With Shred Shades, we'll keep pushing forward until our passion knows no bounds.

About the Owner

Whats up?!, fellow adventurers! I'm Jason Salkeld, a seasoned skateboarder for an astounding 29 years, and a snowboarding enthusiast for 18 exhilarating winters. The great outdoors has been my playground, my sanctuary, for as long as I can remember. And here's the kicker—I'm a proud 37-year-old, with a beautiful family of 7, and there's absolutely no chance I'm hanging up my skateboard or strapping off my snowboard anytime soon.

My love for music, especially the heart-pounding beats of Metal and Hardcore, fuels my spirit as I dive headfirst into the realm of entrepreneurship. With every passing day, I pour my heart and soul into this business, relentlessly striving to make it even more mind-blowing than before. It's my passion project, my labor of love, a constant pursuit of perfection that keeps me on my toes.

To all the amazing souls who have embraced our brand, I extend my deepest gratitude. From the bottom of my heart, thank you! This incredible journey we're on would not have reached the dizzying heights it has today without the unwavering support of each and every one of you. Your belief in our brand has been the driving force behind our success, pushing us to new frontiers and inspiring us to continuously raise the bar.

So, fellow believers, join me in this thrilling adventure as we carve our own path, defy the limits, and rewrite the rules of what's possible. Together, we'll forge an unbreakable bond, fueled by passion, camaraderie, and a shared love for the great outdoors. Let's take this brand to unimaginable heights, one epic ride at a time. The future is ours, and I couldn't be more grateful to have you by my side.

Our Mission

Welcome, to the heart and soul of Shred Shades! As the founder, my ultimate mission is to cultivate a thriving community that embraces every facet of shredding and propels each other to new heights. And guess what? I'm extending an exclusive invitation to you to become a vital part of the Shred Shades family.

Now, here's how you can dive headfirst into this electrifying realm. Picture yourself amidst a gathering of passionate individuals, uniting at our exhilarating events. These epic moments are where legends are born, where friendships are forged, and where the energy of pure stoke permeates the air. So, mark your calendars, lace up your boots, and prepare for an experience like no other. Join us, and together, we'll create memories that will be etched into the annals of shredding history.

But that's not all. You have the opportunity to become an ambassador for the Shred Shades movement. Embrace the role of a trendsetter, an influencer, and an ambassador of pure shredding passion. Join forces with us, and let's spread the spirit of stoke to every corner of the globe. Together, we'll inspire others to seize their own shredding dreams and conquer the world with unrivaled enthusiasm.

And of course, what better way to show your dedication than by repping our exceptional range of products? From sleek shades that elevate your style to cutting-edge gear that enhances your performance, our collection is a testament to our relentless pursuit of excellence. Grab a piece of the action, and proudly display your allegiance to the Shred Shades family. Each product is a symbol of our collective desire to extract the maximum amount of fun from every shred.

So, my fellow adrenaline-seekers, are you ready to embark on this wild, awe-inspiring journey? Together, we will redefine what it means to be a true shredder. Let's break free from conventions, shatter boundaries, and infuse every moment with unadulterated joy. Join the Shred Shades revolution, and together, we'll create a community that not only lifts each other up but also ignites a fire within the souls of all who dare to chase their wildest shredding dreams.

Our Goal

We are champions of the outdoors! At Shred Shades, our goal transcends the thrill of shredding—it extends to the very heart of our planet. Brace yourselves, because together, we're embarking on a mission to plant 1,000,000 trees by the year 2033!

Now, you might be wondering, "How on earth are we going to achieve such a monumental feat?" Well, let me reveal our ingenious plan. For every single product we bring to life, whether it's a pair of shades that exudes style, a cozy beanie or hat that keeps you warm, a hoodie or shirt that showcases your shredder spirit, or even a vibrant sticker that adds flair to your gear, we are committing to planting a tree through our partnership with One Tree Planted.

Yes, you heard it right! Every single item you purchase from us becomes an opportunity to nurture our planet, to leave a lasting impact that extends far beyond the realm of shredding. It's a profound statement that we, as a community, stand united in our dedication to bettering our planet, one tree at a time.

Imagine the sheer magnitude of our efforts. Picture those lush forests taking root, flourishing across landscapes once barren. Envision the majestic canopies that will provide shelter for countless creatures, the lungs that will cleanse the very air we breathe, and the legacy we will leave for future generations of adventurers.

So, my fellow shredders, let's redefine what it means to be a force for change. Let's show the world the power of unity, passion, and purpose. Together, we will create a wave of environmental consciousness that will ripple across the globe. Every time you slip on your shades, don your favorite beanie, or proudly sport our gear, remember that you are not just embracing a lifestyle—you are actively contributing to a greener, more vibrant planet.

Join us on this extraordinary journey as we harness the sheer force of shredding to build a legacy that transcends our wildest dreams. Together, we will make an indelible mark on the world—one tree at a time. Together, we will become the unstoppable guardians of our planet's future. Together, we will make Shred Shades not just a brand, but a beacon of hope for a brighter, greener tomorrow.